Actor Charlie Sheen has joined forces with intimate lifestyle brand LELO to promote 'the first major condom innovation in 70 years', and advocate for sexual health.

LELO said of Sheen's involvement with the new product 'We know Charlie Sheen has the voice and character needed to drive awareness on the issue, while LELO has the design and technology expertise to make change happen...we can potentially change the world of safe sex for good'.